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Melanie Thomas

Check out the latest news.

26 Mar

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Everyone Has an Opinion – Make Yours Add to Your Bottom Line

March 26, 2014 | By |

I was recently introduced to a health and wellbeing physician who so impressed me with his public relations finesse that I thought I could learn a thing or two from him. The following day, I met a wealth management professional with such presence on camera and large media footprint, that I actually felt almost irrelevant to the marketplace. Read More

26 Apr

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Building a movement through integrated communications. Everybody is somebody in an integrated, digital world.

April 26, 2013 | By |

It’s amazing to me that a video of kittens can amass millions of views on YouTube.  Even more astonishing still is that YouTube viral sensations are often produced by hobbyists, or college students, much to the chagrin of Madison Avenue.  Read More

26 Apr

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One flawed public figure plus one really offensive joke equals one hot mess: the case for Integrated Communications.

April 26, 2013 | By |

We’ve all witnessed those awkward occasions when a major company launches or, worse, leaks an announcement without critical quality controls being met.  The immediate response-a collective “Ouch!  What were they thinking?”  Read More