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Melanie Dougherty

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20 May


Making the Network News: A Q&A with a CNN reporter every PR professional & business executive should read.

May 20, 2014 | By |

I recently had the honor to sit down with Stacey Cohan, CNN reporter, who worked for various Washington, D.C. television affiliates and now covers Washington for CNN Newsource.
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26 Mar


Everyone Has an Opinion – Make Yours Add to Your Bottom Line

March 26, 2014 | By |

I was recently introduced to a health and wellbeing physician who so impressed me with his public relations finesse that I thought I could learn a thing or two from him. The following day, I met a wealth management professional with such presence on camera and large media footprint, that I actually felt almost irrelevant to the marketplace. Read More

26 Apr


Building a movement through integrated communications. Everybody is somebody in an integrated, digital world.

April 26, 2013 | By |

It’s amazing to me that a video of kittens can amass millions of views on YouTube.  Even more astonishing still is that YouTube viral sensations are often produced by hobbyists, or college students, much to the chagrin of Madison Avenue.  Read More