Inform has developed and executed highly successful marketing-communications strategies for companies in the development and financing stages through market entry to market dominance. In addition, Inform has participated in the business development and alliance-building efforts of our clients, which has resulted in intellectual property acquisition, partnership and distribution deals, and the acquisition of lucrative government contracts.
Our media campaigns have raised awareness of our clients’ brands and technology solutions through the development of industry events and media relations. We have executed public relations campaigns surrounding the U.S. Department of Homeland Security and life science industry seminars and conventions around the world, including: The Homeland Security Summit and Capitol Hill Showcase in Washington, D.C.; the U.S.-Russia Homeland Security Trade Mission in Moscow, Russia; and the IEEE Conference in Budapest, Hungary.
Inform associates were hired to represent the family of a 16-year-old girl who was killed by a drunk driver, Gueorgui Makharadze, the second-ranking diplomat for the Republic of Georgia. Mr. Makharadze was hiding behind his diplomatic immunity and, the family feared, would escape prosecution. A public relations campaign was launched which included protests at the Washington, D.C. crash site, the Embassy of Georgia, and the Justice Department to demand that Mr. Makharadze’s diplomatic immunity be waived and he face trial and a possible prison sentence. Media from around the world covered the protests for 72 hours, leading their broadcasts and headlines with the tragedy of a young woman killed by a diplomat who, it was revealed, had a long history of drunk driving offenses and escaping punishment through claiming diplomatic immunity.
As the media relations campaign raged, a lobbying effort ensued to gain Congressional support in the form of a letter demanding that Mr. Makharadze’s immunity be waived, which was an unprecedented action and a condition to trial. The letter was submitted to the U.S. State Department, then to the office of Georgian President Eduard A. Shevardnadze, who waived Mr. Makharadze’s immunity. He was subsequently tried and sentenced to 7 to 21 years in a North Carolina prison.
The coordinated public relations, grassroots campaign and lobbying effort of this case demonstrates the power of an integrated campaign to influence long-held perceptions, motivate action and, ultimately, change the course of history.
A senior Inform associate was engaged by technology giant Cisco Systems to orchestrate the launch of its new defense and space division, Cisco Defense and Space Group.
The associate quickly organized Cisco’s global PR and marketing teams to create a launch plan that would consist of multiple news interviews and conference sponsorships throughout Europe and Asia and culminate with an EU theatre employee address by CEO, John Chambers.
The results were headlines that spoke of the reluctant, if not altruistic, involvement of Cisco Systems in the defense effort of the United States following the attacks of September 11, 2001, at the request of President George W. Bush. The company was rightfully viewed as a patriotic partner in the development of intelligent communications systems that would protect U.S. civilians and troops on the ground in the Middle East.
An Inform associate was asked to join a group of U.S. business executives and a U.S. Congressional delegation to Russia to participate in the Russian Federation’s annual defense and technology convention. Among the topics addressed were technological innovation and facing the global threat of bioterrorism.
For the first time in modern history, a U.S. and former Soviet-era scientist worked together, sharing their research on the effects of the small pox agent on human beings, their individual vaccine development work and how best to engage their respective governments, encouraging cooperation.
A public and media relations campaign was developed to raise awareness of the global threat of smallpox and its sale by rogue scientists to the terrorism community. Global media was engaged, and the scientific team spoke out about the seriousness of the small pox threat and their respective and collective efforts to meet that threat through the development of a vaccine. CNN, NBC News, The New York Time, BBC, Business Week, and other international news organizations carried the story, along with interviews with the two scientists, and the issue remains a top agenda of international health and governmental organizations to this day.