Does your organization approach marketing-communications with all the tools available in today’s marketplace? Does your marcomm team use an integrated approach to maximize their full potential, or are your teams siloed? If all the parts of your business are fully integrated, why wouldn’t you have an integrated strategy for marketing-communications?
Too often, marketing-communications departments operate independently from one another, competing over limited budgets and forgoing powerful resources, resulting in lackluster performance, brand confusion, and potential corporate liability.
Marketing-communications has evolved beyond the one-off press release, or misplaced advertisement of days past. Integrated Communications (IC) combines marketing and communications tools into one cohesive strategy to elevate your brand and optimize opportunities for your organization.
INFORM is a leader in IC. We provide high-level strategy and execution using incorporating public relations, marketing, innovative digital and graphic design, video production, ad placement, social and new media deployment, and crisis management to meet your goals. We put information to work for you through one voice. Your voice. The rest is simply noise.
The principles of our firm are leaders in our industry, with nearly 20 years experience working in the communications field. We have been employed by Fortune 500 companies, been at the start-up table with new ventures, and worked for agencies both large and small. The result: professionals uniquely qualified to assess your organization’s needs and capable of exceeding your goals.
Melanie Dougherty has over 20 years of experience in marketing and communications, from broadcast news to public policy and branding and public relations, representing leading organizations in both the public and private sectors. Her experience transcends traditional communications, with expertise in strategy, media relations, crisis communications and integrating new media tools to leverage exposure.
Melanie has had an impressive career in the communications field. She has worked in the journalism field, on Capitol Hill, in corporate America and the agency sector serving the needs of her clients. As a result, she has a strong understanding of the news media, congressional and federal regulatory arenas, and the intersection of Wall Street and Main Street, which have proven invaluable to her clients. She regularly works with CEOs, financial and industry analysts and global news organizations to develop and execute on strategic communications.
Melanie was awarded a Bachelor of Arts degree in journalism from The George Washington University.
Alexander reported on the U.S. Congress, the George H.W. Bush and Clinton administrations for Canada’s Global Television Network and The Fox Morning News. He has contributed reports to CNN and National Geographic, written for New York Magazine, Creative Screenwriting, The SAIS Foreign Observer, The Washington Post and The Washington Monthly.
After working as a managing director in Washington and New York with Hill and Knowlton and building communications plans for numerous software start-ups, Alexander started LighTowermedia. His expertise is in communications strategy, message organization, interview preparation, crisis communications and speech writing.
Alexander is a foreign policy and economics graduate of George Washington and Johns Hopkins Universities.
Kathleen was a CNN Washington correspondent for nearly 20 years, covering the White House, Pentagon, Congress and aviation. She won the Peabody Award for her reporting on Hurricane Katrina and wrote the 2010 award-winning bestseller Rising from Katrina. Kathleen has covered crises including 9/11, the DC sniper rampage and the anthrax attacks, as well disasters ranging from blizzards, floods and tornadoes to plane, train and boat crashes. Her expertise is media relations, interview preparation, speech presentation and crisis communications.
Piper Conrad draws on over 10 years of experience to provide strategic direction and day-to-day communications support for clients. She works with her clients to define and advance a consistent brand message through the full range of marketing tools including PR, sales collateral, advertising, events, employee communications, and social media.
Piper has designed and supported the PR and marketing campaigns of a number of government and technology clients including VeriSign, Check Point Software, U.S. Coast Guard, U.S. Centers for Medicare and Medicaid Services, SIGNAL Corporation (now part of General Dynamics), Carahsoft, Nok Nok Labs, and Software AG. Piper also brings a depth of experience in managing the internal and external communications around Merger & Acquisition activity.
Piper also served as the Manager of Marketing Communications for Apogen, a $250 million government IT contractor. For Apogen, Piper drove the strategy and execution of the Company’s internal and external communication including media relations, advertising, marketing material, and employee communications vehicles.
Piper is active in Women in Technology (WIT), recently completing a three-year term on the board of directors as chair of the communications committee.
Piper holds a bachelor’s degree in Public Communications from American University.
Dan Broden is a former national television anchor and reporter with Court TV, as well as an attorney. Through media training, presentation skills coaching and job interview training, Dan counsels clients on mastering the art of persuasive communication.
Dan formerly led the Communications Training Network at Ketchum, one of the world’s leading public relations agencies. He joined Ketchum in 2001, following an eight-year career in television. During this time, Dan spent seven years at Court TV as a news anchor, trial commentator, show host, reporter, and producer. In those capacities, Dan covered high-profile legal stories including the Presidential Impeachment trial, both Oklahoma City bombing trials, the JonBenet Ramsey murder investigation, the O.J. Simpson criminal and civil trials, and the first Bosnian war crimes trial in The Hague, Netherlands. After Court TV, Dan became Co-Executive Producer and fill-in host of the nationally syndicated program The People’s Court.
Dan has trained close to 50 CEOs and hundreds of C-suite executives from such diverse clients as NASCAR, Pitney Bowes, Merck Serono, Dick’s Sporting Goods, Bombardier, First Data, Subway, American Express, Timex, ESPN, MetLife, National Geographic, and the NBA. He has also coached scores of physicians and attorneys, as well as a variety of entertainers and athletes, including Duchess Sarah Ferguson, Dick Clark, Walt Frazier, Henry Winkler, Danica Patrick, Amar’e Stoudemire, Jim Belushi, Kris Jenner, Devin Hester, Mia Hamm, Lauren Bacall, Keith Hernandez, Deborah Norville and Michael Strahan.
He earned his B.A. from Brown University and his law degree from The George Washington University Law School. He is fluent in Spanish and conversant in Japanese, having taught English to executives in Japan for a year before entering law school.
Emily has worked in public relations and marketing-communications for 21 years. She has been a media spokesperson for major academic medical centers, representing the organizations to national, regional and local media on topics that ranged from clinical research and medical technology advances to crisis management. Emily has worked with health care organizations to plan, prepare for and respond to a variety of crisis and disaster situations, including: data breaches, labor disputes, natural disasters, negative clinical trials, activist investors, and high-profile (celebrity) patients. She has also developed and implemented strategies for internal change management communications—from the construction and grand opening of new multi-million dollar facility to the implementation of an electronic medical record to the move of corporate headquarters to a new city.
Emily began her career in television as a news reporter, producer, assignment editor and public affairs director. She formerly managed production of an award-winning weekly medical news magazine, PULSE, which aired on the ABC affiliate in Sacramento, CA, and was syndicated in eleven countries and Discovery Health.
Emily has taught public relations and business communications classes at San Jose State University’s Corporate Training/Professional Development and UC Davis Extension programs. She has written for several public relations and marketing magazines, including as a columnist for the e‐business magazine ClickZ. She is also the co‐author of the Internet public relations book “Connecting Online: Creating a Successful Image on the Internet” which has been used as a college text.
Virtual Atlantic (VA) and Inform have teamed to provide the complete marketing-communications experience to our clients. The Virtual Atlantic/Inform partnership represents the intersection of best-in-class web design and software development with the powerful storytelling of a skilled integrated communications firm. Together, we will bring form to our clients’ image of how they want to portray themselves in the marketplace, and then share their story with the world through myriad of communications channels in a strategic manner. This approach benefits our clients by providing an integrated approach to a complete marketing-communications program all through one highly accomplished, responsive team.
Inform chose to partner with Virtual Atlantic because for over a decade they have been working with organizations to build the most effective digital experience imaginable. They are effective because they allow the process of web development and software design to be guided by the user experience as expressed by the end user, a unique approach that incorporates a marketing perspective rather than simply code. As such, Virtual Atlantic has created an online presence for some of the most highly regarded brands in the world, and their work didn’t end with a simple project. VA remains a member of the client’s team long after the project is completed, a true sign of satisfaction.
Together, Inform and Virtual Atlantic will approach every project as a team, your team, in building your brand and communicating your vision to the world.