Communications is quite simply information that is presented in a strategic manner. It is a fluid interplay considering your mission, market strategy, product development plans, financial needs, legal and regulatory constraints, C-Suite and customer engagement goals, brand and reputation perception, and crisis plan. Each area of your world informs the others.
By: PATRICIA L. HARMAN
If you’re a business, there’s a target on your back, or your data to be more precise. Cyber criminals have developed a lucrative, black market enterprise that will rival some major companies when it comes to valuing information that’s been hacked from legitimate sources.